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Maximizing the Message | LJ 2016 Marketer of the Year Award
Few libraries were untouched by the economic downturn of the 2000s. As systems began to rebound, however, a challenge was to replace the perception that they were down and out with the new reality of...
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Maximum Marketing: Connecting the community, creating and conveying impact |...
Libraries and LEGO have gone together for ages, but libraries made of LEGO bricks are much more rare. So when I received a box containing a little library constructed of LEGO bricks, it got my...
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Beyond Awareness Campaigns: Marketing Library Services Today
Matthew Ismail loves to challenge assumptions, and as Director of Collection Development at Central Michigan University for the last five years, with stints at libraries in United Arab Emirates and...
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Live from the Library
At Pennsylvania’s Peters Township Public Library (PTPL), the lobby is a light-filled atrium often occupied by special events. We know this because it’s a frequent setting for PTPL’s Facebook Live...
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The Chatty Librarians: Podcasting | Field Reports
Library staff are the folks who love to talk about books. The more people we reach and can inspire, the happier we are. We also love to talk about libraries and their place in our society and share...
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Social Skills | TechKnowledge
Social media is an important communications channel for libraries. Experts discuss how to do it right Social media has become a ubiquitous means of communication. In the second quarter of 2017,...
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Sharing The Story | LJ 2017 Marketer of the Year Award
With its current levy due to expire at the end of this year, Medina County District Library (MCDL), OH, began plotting the strategy for its ten-year ballot cycle early in 2016. A yes vote would renew...
View ArticleSterling Heights Incorporates Brain Training Software into Program for Seniors
Sterling Heights Public Library, MI, has been offering BrainHQ, an online suite of gamified brain training exercises available to libraries through Demco’s partnership with Posit Science, as a...
View ArticleLJ’s New Look
With the publication of the June 1, 2018, issue of Library Journal comes the unveiling of LJ‘s new logo: Special thanks to LJ’s Design Director Kevin Henegan for taking the lead on developing it, with...
View ArticleState Library of Ohio Launches Custom Infographic Tool
The State Library of Ohio has launched Libraries by the Numbers (LBTN), a web-based data visualization tool that enables users to create custom infographics about individual library systems using data...
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